Apple launches new red iPhone 8 and 8 Plus
Apple is introducing new red models of the iPhone 8 and 8 Plus today. As with the iPhone 7 models announced around the same time last year, Apple is working with Product (RED), an organization that campaigns to fight HIV and AIDS in Africa; an unspecified portion of proceeds from sales of the phones will go to the charity. Unlike last year's white-bezeled models, the red iPhone 8 has a black front panel.
The Product (RED) iPhone 8 and 8 Plus join the existing space gray, silver, and gold models in the lineup. Last year, Apple discontinued the red variants of the 7 and 7 Plus once the 8, 8 Plus, and X were announced in September, so these new models may only be on sale for less than half a year.
Apple is taking preorders for the new phones starting tomorrow, April 10th, and will start shipping them on Friday, April 13th. Pricing remains the same, beginning at $699 for a 64GB iPhone 8 and $799 for an 8 Plus.
“Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”